Metro Gets a Kung-Fu Grip With Littering PSA
YOU NEVER KNOW WHAT will happen when Metro goes viral. Occasionally, their faux-low-budget ads are oddly intriguing. Sometimes, they offend local religious groups. It's a gamble every time.
This time, Metro uses a little kung-fu to discourage littering. A press release sets the scene:
Legend tells of a devoted kung fu warrior who traveled great distances throughout the Metro transit system in search of a worthy foe. The enemy had many different faces and claimed to have expert knowledge about every subject known to humankind. On a number of occasions, the warrior thought he’d finally found his enemy and banished it from the Metro system for all of eternity. But moments later, dozens of imposters would spring up around him.What enemy could possibly be so cunning?
The common commuter's daily newspaper.
Their effort includes all the hallmarks of kung-fu-flick imitation we all enjoyed in "Wayne's World" more than a decade ago: out-of-synch dubbing, staccato dialogue and an overdramatic fight scene, complete with primitive special effects.
It's a little cringe-worthy. They might get some letters. But if somebody offered me nunchucks made from copies of Express and The Examiner, I'd probably take them.
» "Littering Rabbit" [YouTube/WMATA]
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