Your Daily Testosterone: Silly Reader, Wheaties Fuel is Just For Men

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WHEATIES MAY STILL BE the "Breakfast of Champions," but it hasn't been winning over as many customers as it used to. So General Mills has hit upon a novel concept: a cereal made just for athletic dudes. The result is Wheaties Fuel ($9.99 for a collector's edition sample, Wheaties.com).

Five super athletes (Peyton Manning, Kevin Garnett, Albert Pujols, Hunter Kempner and Bryan Clay) stare ominously from the black box not just as models, but as part creators. Their feedback supposedly helped Dr. John Ivy develop the ideal formula for long-lasting energy with a macho taste ("lightly sweetened crunchy whole wheat flakes and crisp rice").

Our manly tester devoured a bowl and was impressed by how full he felt — probably because a serving of 1 cup is 210 calories. He also dug the hint of cinnamon and the stats in the nutrition box. "I want to put this in my regular rotation," he even said, but he'll have to wait until it hits stores in January.